Salvador Dalí developed a lifelong fascination with cinema which flowered initially when he became a pioneer of avant-garde surrealist film, and culminated in his collaborations with Hollywood celebrities and producers. Dalí was equally fascinated by the power of photography to create a fantastical world in which dream and reality merge. He entered into a number of collaborations with notable photographers including Eric Schaal and Philippe Halsman. The advent of television was also eagerly grasped by Dalí who from 1940 onwards saw in this new medium the opportunity to publicise himself to a vast audience. He appeared in numerous advertisements, including a now-famous one for Lanvin Chocolate, and frequently took part in interviews. Dalí’s collaborations with the great cinematic comedian Harpo Marx, with renowned director Alfred Hitchcock, and with Life magazine photographer Philippe Halsman, are considered here.