Gabrielle Chanel devoted her life to creating, perfecting and promoting a new type of feminine elegance. She designed for an active and emancipated woman, like herself, according to principles of comfort, simplicity and ease of movement. Chanel rewrote fashion conventions with personal conviction, transforming women’s wardrobes with her innovative ideas, pioneering approach to fabric and construction, and utmost consideration of the female form.
For Chanel, haute couture was both an area of experimentation – she worked directly on the mannequin, never sketching first – and a creative space, fuelled by her interactions with the artistic, intellectual and literary circles of her time. The strength and timelessness of her creations arose from an ability to harmonise function and form, marrying her design instinct with the quest for a new ideal grounded in the reality of women’s lives.
Throughout her career, Chanel’s design style became a template for modern living. She remade the ordinary as elegant, combined masculine and feminine, real and imitation, austerity and excess. Against the short lived novelty of contemporary trends, Chanel remained consistent and assured of the continuing relevance of her aesthetic, revealing the flexibility and force of a singular style.