Level 3
The first major exhibition of advertising and communication design in the NGV’s history, Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency developed a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can shape who we are and the world we live in.
Including the Australian offices of multinational and independent creative agencies, the finalists invited by the NGV to compete for the $30,000 Prize are: Clemenger BBDO Melbourne, DDB Group Melbourne, Frost*collective, Gilimbaa, Leo Burnett Australia, TBWA\Melbourne, The Royals and Thinkerbell.
On 13 October 2022, Leo Burnett Australia was awarded the prestigious Rigg Design Prize, the highest accolade for Australian contemporary design, for their campaign Can creativity make you bleed? The prize was judged by Beatrice Galilee, Ewan McEoin and Morry Schwartz AM.
Now in its ninth edition, Rigg Design Prize is Australia’s highest national accolade for contemporary design bestowed by an Australian public gallery and seeks to profile a different field of design practice every three years. In 2022, the Prize exhibition showcases the capacity of advertising and communication design to influence how we consume, act and behave as a society, while drawing attention to the creative minds behind the campaigns working across graphic design, typography, digital media, film, psychology and creative writing.