Dutch fashion designer Iris van Herpen is well known internationally for her experimental and futuristic runway collections. Since 2007, she has pioneered a distinctive aesthetic that integrates traditional forms of artisanship with unconventional materials and technological innovation. For her Meta Morphism collection, van Herpen worked with tech corporation Microsoft on a hyperreal presentation combining digital avatars and augmented reality experiences alongside physical garments. Inspired by the Roman poet Ovid’s Metamorphosis and its themes of transformation, the designer posed the questions, ‘Who are we beyond our physical bodies?’ and ‘Where are we going as human beings?’.