In 1960 Annika Rimala became Marimekko’s chief fashion designer. She presented her first fashion show the following year, including fabrics designed by Oiva Toikka (see his glass designs at the other end of this exhibition). The colours and forms of Rimala’s 1960s designs were inspired by the era’s youth culture. Her designs were notable for their use of large-scale patterns, which she varied depending on the dress style: the shorter the dress the larger the pattern. Rimala tested her patterns in black and white and only added colour when certain that the pattern and style were compatible.