Cult label Perks and Mini (PAM) was established in 2000 by artist Misha Hollenbach and fashion designer Shauna Toohey. Bold print designs, visual puns and idiosyncratic imagery comprise PAM’s distinct aesthetic – a kind of visual pandemonium that manifests as fashion, accessories and publishing projects. Their multidisciplinary installation THE HOUSE HOUSE HOUSE OF P.A.M. presents fashion in action. Behind a painted façade, a hypnotic and euphoric film celebrates the colour, creativity and community that defines PAM’s unique design vernacular.
