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Conscious of the glut of content on social media, and with a keen awareness of the slippery definition of art, Sarah McCreanor – known as Smac – has curated an online presence that straddles performance art and content creation. Accumulating more than one billion views since the series launched online in late 2020, Hydraulic press girl is familiar to many, although not everyone may recognise it as art when first viewed on social media.