Empathy: It helps designers understand the people they’re designing for and motivates them to solve their trickiest problems. But do designers really trust themselves to use it? Human-centered designer Joe Sciglitano talks about empathy and how it has transformed his design practice. With plenty of storytelling, animated GIFs and journeys into the unconscious, you’ll laugh, you’ll cry, but that’s kinda the point, ya feel me?
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