The Royals

Without Store

Creativity is a productive human resource ­– it fuels progress and is responsible for the innumerable inventions that are used by Australians every day. Many of these systems and objects are so widely relied upon that it is difficult to imagine a world without them. Without Store is a speculative online shop selling hypothetical versions of some of society’s most well used inventions – all ­born of Australian creativity.

Referencing the hyper-commercialised nature of the advertising industry, Without Store by The Royals is accompanied by a campaign that draws inspiration from the familiar style and language of the infomercials that circulate on 24-hour shopping channels. Selling life changing products including Google Maps, WIFI and IVF, each item is listed alongside information detailing its creative origins and the value it brings to society.

Founded in Melbourne (AUS) in 2011, The Royals is an independent creative agency working at the intersection of data, strategy, design and creativity. The Royals was awarded Independent Agency of the Year by Adnews and Mumbrella (AUS) in 2018, received the People and Culture Award from B&T (AUS), 2017, 2018, 2021 and has received industry accolades from D&AD (U.K), The One Show (USA), Spikes Asia (SG), NY Fest and Webbys (USA).